How I Sold 66 Meritage Homes: Leveraging Mortgage Expertise and Negotiation Prowess

How I Sold 66 Meritage Homes: My Keys to Success

Hey there! I’m Shereka Brinkley. I work as a new construction specialist with Better Homes & Garden Real Estate Paracle. Follow me on TikTok or Instagram (@oooitsrek). I love helping people turn dreams into home addresses. Recently, I reached a big goal. I closed 66 beautiful Meritage Homes in Charlotte and nearby areas. How did this happen? Well, it comes down to three main things: my mortgage knowledge, strong negotiation skills, and non-stop drive. Let me explain each one.

My Mortgage Know-How: The Secret Tool

With over 13 years in sales, I understand financing very well. Rates often change. Loan options differ a lot. Plus, Meritage provides excellent perks, such as rate buy-downs and builder credits.

When rates are high, many buyers feel worried. So, I explain their choices in simple terms. For example, FHA loans require less money down. VA loans offer zero down for veterans. Additionally, some qualify for green mortgages thanks to energy savings.

Once, a first-time buyer needed help with a VA loan. I managed the details. In the end, we saved them thousands on closing costs. Another client gained better terms from Meritage’s efficient home features.

As a result, trust grows quickly. Clients realize I focus on their budget. Moreover, I build plans that match their lives perfectly.

Negotiation Skills: Turning No into Yes

Next, I always advocate strongly for my clients. I negotiate with lenders for lower rates. Sometimes, I secure longer rate locks. Also, I team up with Meritage for custom upgrades.

Often, I bundle free extras into deals. Things like appliances, landscaping, blinds, or refrigerators.

For instance, one family adored the Chatham Plan in Harper Landing. However, funds were limited. Through careful talks, I won a $10,000 credit and extra perks. Soon, they closed happily with wide smiles.

Listening comes first. Understanding concerns is key. Then, I push wisely while keeping relationships strong. Ultimately, these efforts lead to satisfied clients who send referrals.

Unstoppable Drive: The Fuel That Keeps Me Going

Real estate demands constant effort. Late-night calls are normal. Weekend tours happen often. Places like Galloway Ridge sit just minutes from Downtown Charlotte.

Even when the market slows, I push harder. For example, I host buyer seminars. I create engaging social media videos. These teach smart buying strategies. Furthermore, they showcase Meritage benefits, like superior insulation and low energy costs.

Networking plays a big role too. Leads turn into loyal clients this way. Many even refer friends after smooth closings.

Meritage designs innovative homes. They cut utility bills right away. They also promote healthier living spaces.

In summary, selling 66 homes goes beyond numbers. It means helping 66 families build equity. They create lasting memories. And they enjoy modern, efficient living.

Are you ready for your own Meritage home in Charlotte? Let’s connect today! Email me at sbrinkley@paraclerealty.com. Or send a DM online. Together, we’ll make your home story truly amazing!